Why Gimmicks Offend Readers
Readers are sick of gimmicks with no story.
You don't want to betray the reader.
How to listen to reader feedback (especially with your first story).
How to avoid writing a bait and switch.
Why you shouldn't change the rules halfway through.
How to deal with extreme reader reactions.
Be who you are, not who you think they want (and you won't have to worry about covering your lying butt).
